Italy and the American palate: debunking the myth

Wine drinkers in the United States have long been pigeonholed as obsessed with dark, oaky, powerful wines, and this perceived preference has impacted international winemaking for more than two decades. But as more and more wine lovers there and elsewhere turn away from this heavy-handed style, many winemakers around the world, and particularly in Italy, are taking notice, as Kerin O’Keefe reports.

Read the article:  “Italy and the American Palate: debunking the myth”. The World of Fine Wine (2012, 37): 79–83.

US love affair with Italy

Why the US can’t get enough of Italian wine.

Food and wine have always been important for Italian Americans, and today many star US chefs are of Italian descent. This love for Italian food has helped drive the popularity of Italian wine.

Even though an increased focus on food and wine pairing is a major force behind Italian wine sales in America, some experts attribute the sustained success of Italian wine here to a tailor-made style that caters specifically to the ’American Palate‘, a term which has become synonymous with highly oaked, overly dense, sweet and powerful wines.

Surprisingly accepted as a reality for years by many in the media and by wine producers themselves, the concept behind the American Palate – that a single style can capture the taste buds of an entire nation – is generating sharp debate, if not a downright backlash, as evolving consumer preferences are turning away from this heavy-handed style.

Read the article: US love affair with Italy